Bitcoin reaches $69,044.77 on multiple exchanges on November 10, 2021, marking the peak of the 2021 bull cycle. The "nice number" was not lost on Bitcoin Twitter, which celebrated with predictable enthusiasm. The all-time high came amid a wave of institutional adoption, El Salvador's legal tender law, and growing mainstream acceptance. It would take over two years and a spot ETF approval before Bitcoin would reclaim this level in March 2024.
Wikipedia: History of Bitcoin