Square, Inc. (now Block, Inc.) announces a $50 million investment in Bitcoin, representing approximately 1% of its total assets. Jack Dorsey, co-founder and CEO, said Bitcoin has the potential to be a more ubiquitous currency in the future.
Square was among the first major payment companies to put Bitcoin on its balance sheet, following MicroStrategy's lead. Dorsey would become one of Bitcoin's most prominent corporate advocates, eventually renaming the company to Block and making Bitcoin development a core mission.
Wikipedia: Block, Inc.